Storytelling … Good history repeats itself!

There is nothing new about stories, in fact stories are as much a part of life as breathing is. In social situations we are always asked to share our story; just think of the proverbial guy arriving home from work and his wife asks ‘how was your day’? She expects the story, the whole story and all the juicy details, those details are what makes stories exciting.

Stories are more powerful when they have emotion in them, expressing how you felt in the moment adds value to the story. Let’s ponder on that often overlooked fact … Good stories have emotion, they express feelings and often have a sense of vulnerability, you could have been bewildered, unsure what to do or where to go – that raw emotion makes your story more powerful as we all get a little lost at times. You see Superman does not actually exist (sorry if that is a new revelation for you!) and real people get hurt, they get lost and real men often have to ask for directions or the truth (not advice, because advice is just a need to hear confirmation of what you were thinking).

Don’t look for the ideas that will confirm your thinking, rather look for the trends that will disrupt your thoughts.

What really makes a great story?

Great stories are real and they involve YOU, most importantly they are told by you … Yes only you can tell your story with the feeling you felt at the time. Often stories are told to those who we think write well and although they make your story look fantastic it lacks the authenticity of when the story is actually told by YOU.

Here is a little truth that I have stumbled upon by Lisa Roberts – the editor of my second book ‘Mug and Tweet’, the original text of Lisa’s blog can be found at

lisa roberts

Yes the story is indeed told best by YOU and only you know how they made you feel or what you truly experienced at the time. The lesson is one we can all ask of ourselves … How did we make them feel and how would a story be told about the way we make others feel?

Can we behave better, do we think of the outcomes of our actions? Unfortunately most people do think, but they never think about what they think about, when they think!

About RichSimmondsZA

Retired but still Disruptive
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