If your intention in any relationship is centred only around what you can get out of it – then that relationship will not be healthy, and nor will it last. We should, instead, be asking what we can do for others to ensure they have a good experience around us or our brand.

In short, Social Media is so popular and powerful because it gives us endless opportunities to forge mutually beneficial business relationships which – in turn – result in success! And this is why we can justify the time invested in social media.