When will people talk about you, your product or your service? What makes you different?
Conventional wisdom says that if you have an outstanding product or good service people will talk about you. That is true most of the time, but when are they really prepared to talk about you?
You need a disrupter, the differentiator between you and the rest of your competitors. Good can become excellent but that is still no guarantee that people will talk and give you that valuable ‘word of mouth’ traction you are looking for.
The best is when people trust in your ability to confront the negative – the real problems and sort them out, not smooth them over.
When you can authentically accept the negative challenges and turn them around through understanding and proper customer service. Then you have reached a level where, not only is your service good but people trust in your ability to sort out issues that may arise.
This is true ‘word of mouth’ because anybody recommending you has the reassurance that you will sort of any problems that may arise and that the person doing the recommending can be sure that they will never be embarrassed because they recommended you.
There is a world waiting to talk about you, I encourage you to face the negative challenges.
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