Word of Mouth – How it works

Untitled1Everybody knows that word of mouth is your best advertising, but how does it actually work?

When will people talk about you, your product or your service? What makes you different?

Conventional wisdom says that if you have an outstanding product or good service people will talk about you. That is true most of the time, but when are they really prepared to talk about you?

You need a disrupter, the differentiator between you and the rest of your competitors. Good can become excellent but that is still no guarantee that people will talk and give you that valuable ‘word of mouth’ traction you are looking for.

The best is when people trust in your ability to confront the negative – the real problems and sort them out, not smooth them over.

When you can authentically accept the negative challenges and turn them around through understanding and proper customer service. Then you have reached a level where, not only is your service good but people trust in your ability to sort out issues that may arise.

This is true ‘word of mouth’ because anybody recommending you has the reassurance that you will sort of any problems that may arise and that the person doing the recommending can be sure that they will never be embarrassed because they recommended you.

There is a world waiting to talk about you, I encourage you to face the negative challenges.

Image courtesy of Ambro at FreeDigitalPhotos.net

About RichSimmondsZA

Retired but still Disruptive
This entry was posted in Social Communication and tagged , , , . Bookmark the permalink.

1 Response to Word of Mouth – How it works

  1. work fitness says:

    I’m impressed, I must say. Rarely do I encounter a blog that’s both equally educative and entertaining,
    and let me tell you, you’ve hit the nail on the head.

    The problem is something tooo feew people are speaking intelligently about.
    I am very happy that I came across this during my hunt for
    something regarding this.


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