Monthly Archives: January 2015

Goal Setting – Be S-M-A-R-T !

Posted on January 27, 2015 by RichSimmondsZA

In order for goals to be effective, they need to be S-M-A-R-T:   S – Specific: For example, ‘I want to lose weight,’ is not a goal but mere wishful thinking. It only becomes a goal when I specify it … Continue reading →

Posted in Social Communication | Tagged | 2 Comments

Inside The Customers Head #BeatsByDre

Posted on January 26, 2015 by RichSimmondsZA

Part of my consulting work is to anticipate and work with customer behaviour, most times my clients have difficulty understanding their customers so I thought it best to give you an real life glimpse into the head of a customer. … Continue reading →

Posted in Social Communication | Tagged , , , , , | 7 Comments

Warning to Business Leaders Using Social Media

Posted on January 24, 2015 by RichSimmondsZA

Some messages are more difficult to communicate than others. This message is one of them. I ask that you would read this message and think; think not only about the words, but think around the reality of this message, how … Continue reading →

Posted in LEADERSHIP, Social Communication | 7 Comments

Social Media – Misunderstood Concept?

Posted on January 12, 2015 by RichSimmondsZA

Speak to people and ask them what their views of Social Media are and you will get a range of varied replies from; It’s technology, it’s a fad, something my kids do, is it Facebook or my personal favourite that … Continue reading →

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Social Content Marketing for Entrepreneurs

Posted on January 10, 2015 by RichSimmondsZA

by Dr. Jim Barry @JimBarryJr  First published in 2015 by Business Expert Press, LLC 222 East 46th Street, New York, NY 10017 http://www.businessexpertpress.com ISBN-13: 978-1-63157-212-8 (paperback) ISBN-13: 978-1-63157-213-5 (e-book) Those of you who regularly follow my blog will know that I don’t … Continue reading →

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The Future of Digital Marketing

Posted on January 8, 2015 by RichSimmondsZA

This is the time of the year when everyone makes predictions and asks questions about the next year. I have just been invited to give a Keynote in Nigeria and I have been asked to share my thoughts on what … Continue reading →

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Marketing – CONTENT Engagement, Entertainment and Experience

Posted on January 8, 2015 by RichSimmondsZA

Content marketing is a hot topic and much energy is spent on this topic, it gets included into the predictions for the future and that creates hype and confusion amongst communicators and strategists not only in the social media space … Continue reading →

Posted in Social Communication | Tagged , , , , , , | 3 Comments

Influence vs Importance

Posted on January 6, 2015 by RichSimmondsZA

Influence: the ability to drive action. eg. when you share something on social media (or real life!), people respond. Importance: is about the way you think about yourself. Self-important people will tweet about themselves in self-promoting content-shares etc. Their intention … Continue reading →

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Thought Leadership – How it works?

Posted on January 6, 2015 by RichSimmondsZA

You may have heard the term “Thought Leadership” being used and probably wondered what is actually meant by this and why it even matters. I have often referred to this in my training courses and people generally nod their heads in agreement. Today … Continue reading →

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Simplicity of Time Management

Posted on January 6, 2015 by RichSimmondsZA

We often wonder how we will manage our time in a world that seems to have so many demands on us, how do we manage work and still fit in a healthy lifestyle? The answer is to simplify, in the … Continue reading →

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