Monthly Archives: January 2015
Goal Setting – Be S-M-A-R-T !
In order for goals to be effective, they need to be S-M-A-R-T: S – Specific: For example, ‘I want to lose weight,’ is not a goal but mere wishful thinking. It only becomes a goal when I specify it … Continue reading
Inside The Customers Head #BeatsByDre
Part of my consulting work is to anticipate and work with customer behaviour, most times my clients have difficulty understanding their customers so I thought it best to give you an real life glimpse into the head of a customer. … Continue reading
Warning to Business Leaders Using Social Media
Some messages are more difficult to communicate than others. This message is one of them. I ask that you would read this message and think; think not only about the words, but think around the reality of this message, how … Continue reading
Social Media – Misunderstood Concept?
Speak to people and ask them what their views of Social Media are and you will get a range of varied replies from; It’s technology, it’s a fad, something my kids do, is it Facebook or my personal favourite that … Continue reading
Social Content Marketing for Entrepreneurs
by Dr. Jim Barry @JimBarryJr First published in 2015 by Business Expert Press, LLC 222 East 46th Street, New York, NY 10017 http://www.businessexpertpress.com ISBN-13: 978-1-63157-212-8 (paperback) ISBN-13: 978-1-63157-213-5 (e-book) Those of you who regularly follow my blog will know that I don’t … Continue reading
The Future of Digital Marketing
This is the time of the year when everyone makes predictions and asks questions about the next year. I have just been invited to give a Keynote in Nigeria and I have been asked to share my thoughts on what … Continue reading
Marketing – CONTENT Engagement, Entertainment and Experience
Content marketing is a hot topic and much energy is spent on this topic, it gets included into the predictions for the future and that creates hype and confusion amongst communicators and strategists not only in the social media space … Continue reading
Influence vs Importance
Influence: the ability to drive action. eg. when you share something on social media (or real life!), people respond. Importance: is about the way you think about yourself. Self-important people will tweet about themselves in self-promoting content-shares etc. Their intention … Continue reading
Thought Leadership – How it works?
You may have heard the term “Thought Leadership” being used and probably wondered what is actually meant by this and why it even matters. I have often referred to this in my training courses and people generally nod their heads in agreement. Today … Continue reading
Simplicity of Time Management
We often wonder how we will manage our time in a world that seems to have so many demands on us, how do we manage work and still fit in a healthy lifestyle? The answer is to simplify, in the … Continue reading
