Influence vs Importance

ID-100281951Influence: the ability to drive action. eg. when you share something on social media (or real life!), people respond.

Importance: is about the way you think about yourself. Self-important people will tweet about themselves in self-promoting content-shares etc. Their intention is self-centric – and will therefore be communicated and perceived as such.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About RichSimmondsZA

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