by Dr. Jim Barry @JimBarryJr
First published in 2015 by
Business Expert Press, LLC
222 East 46th Street, New York, NY 10017
ISBN-13: 978-1-63157-212-8 (paperback)
ISBN-13: 978-1-63157-213-5 (e-book)
Those of you who regularly follow my blog will know that I don’t usually review books, but Jim asked a personal favour from me and my initial praise of the book has now become the Forward. I am honoured to be able to share this with you.
Forward by Rich Simmonds
“This book will be amongst my most read . . . It has become my textbook!”
voted by Forbes as a leading social influencer
The digital age has brought many challenges to the way we think. In fact, it asks more questions of us than we have ever imagined and constantly disrupts our thinking. Social media has become an integral part of our lives and there are people who still think of it is a virtual world, when in fact it is real life playing out in front of us. Our effectiveness in this game of life is paramount to our success. The challenge of understanding what we should be communicating and how we should be communicating remains our biggest hurdle to success.
Fortunately, we have visionaries like Jim Barry who, through his new book Social Content Marketing for Entrepreneurs, has had the foresight to anticipate our needs. This book has everything you need to know about social media in it.
Jim simplifies the concept of social content marketing by using acronyms like my personal favorite R-E-I-M-A-G-I-N-E-D (Repurposed to macrocontent, Expertise driven, Integrated into content platforms, Miniaturized for microcontent, Adapted to media formats, Google search friendly, Integrated in mobile platforms, News feed friendly, Engaged with others’ content, Discussion framed). In my opinion, this book can be viewed as an academic masterpiece, and I am sure it will be.
This book is more than academic, however, as Jim has managed to capture the real-life aspect I referred to earlier. Chapter 3 deals with emotional communication, a factor often overlooked in the corporate world today. If you are an entrepreneur or in the corporate world, take my advice and read this book with the greatest sense of urgency you have ever had. Social media has made it possible for the David’s to take on the Goliath’s. Jim has provided you with every stone you need to be the most effective entrepreneur you can be.