Warning to Business Leaders Using Social Media


Some messages are more difficult to communicate than others. This message is one of them. I ask that you would read this message and think; think not only about the words, but think around the reality of this message, how it could change your life, if applied even in the slightest way.

The fundamental of leadership is communication, the leaders task is to communicate the vision. Business fails when communication breaks down, in fact most problems we experience in life, can be attributed in one way or another to the lack of effective communication.

Noise is not necessarily communication, what people really desire is good clear simple communication.

We are living in a communication revolution, brought about predominantly through Social Media. However you cannot blame Social Media for this, as it was the desire to communicate more effectively that resulted in Social Media been embraced by the masses.

These masses wanted something they previously struggled to obtain, and that is simple effective communication – this desire of people, who are social creatures is to be connected in a way that is meaningful to us.

As a leader it is your duty to serve the needs of your followers. If you cannot serve your followers they will follow someone who can serve them.

The question you need to ask yourself today is ‘who is communicating?’ Ask yourself ‘If I am the leader, am I consistently communicating with my followers? What is the service I am providing to my followers? What is the reason for them to follow me?’

Another fundamental of leadership is delegation. Now if you think that delegation has just let you off the hook, then you are terribly mistaken. If you have delegated communication to someone else; you have relinquished yourself of your position and soon you will be no longer be seen as a leader.

Don’t confuse communication with noise, you may delegate the noise to those in your organisation but the communication needs to remain with you. That’s my message and I will leave the rest of the thoughts to you.

Be the leader you are destined to be … I welcome your comments.

About RichSimmondsZA

Retired but still Disruptive
This entry was posted in LEADERSHIP, Social Communication. Bookmark the permalink.

7 Responses to Warning to Business Leaders Using Social Media

  1. davidjhinson says:

    Reblogged this on Logorrhea and commented:
    Don’t confuse communication, with noise. You may delegate the noise to those in your organisation, but the communication needs to remain with you.


  2. torsdagbarn says:

    I delegated this comment to someone else. 🙂


  3. dagelf says:

    It’s an interesting perspective that seeks to color in the details in the core wisdom that a good leader needs to be a good follower…

    But without a crucial detail, it comes across as noise: you need to surround yourself with like minded individuals that you can delegate communication to, without adding noise. All noise is bad. The whole idea that you need to be able to delegate noise is somewhat nauseating.

    Sure, it depends on your definition of noise – and what’s signal to me is noise to you – so perhaps noise is that which can not be universally understood or communicated, and as such there will always be a proportion of noise. What’s signal to the masses is noise to the leaders…

    And even so there are leadership groupings within which there is a “leadership mass” where the same holds true… what’s noise to the leadership mass, is signal to the handful of leaders of leaders… the challenge is maximizing signal across all groupings, and minimizing noise… and I think you’re on to something in that line with this post.

    So thanks for sharing…

    Whichever way… this fits into a larger framework of decentralization. We used be ruled by alpha individuals in our packs… the few whose brains were more evolved than the rest…. then came chiefs, kings, dictators… then governments, banks and corporations… only now are we approaching the widespread intelligence, knowledge and technology required to rule ourselves as autonomous cells inside the being of human civilization.


  4. Pingback: Leader of the Future (Part 3) – The Communicator | RichSimmonds

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