8 Ways to be an Effective Leader in the Digital Age

Chris SardegnaBusiness is becoming more social, some businesses even refer to themselves as a Social Business. How can you as a leader equip yourself for the challenge of leading into this unchartered territory.

The best form of leadership is about setting an example, and your followers are waiting for you to start, here are a few pointers on how you can set an example:

  • Never refer to Social Media as a waste of time. In fact, it is a time-saver! The sooner everyone gets involved in active social media engagement, the better.
  • To maximise your time spent communicating with the broadest public audience possible, spend it on the truly social open platforms like Twitter – instead of within closed ones like Whatsapp.
  • Twitter is the key to unlocking the potential of all the other social media platform. Get comfortable with it as soon as you can!
  • Twitter is your interactive, real-time CV & personality-profile all rolled into one. If people feel they can’t relate to you, there’s very little chance they will choose to interact with you anywhere else.
  • Use a variety of social media platforms to increase your visibility. Not all social media platforms will work for you, but you’ll eventually find your best combination of platforms.
  • Share! Share you thoughts daily on Twitter, and as often as you can via your blog. (i.e. a minimum of 1 – 2 posts a week, of 250 – 350 words/post.)
  • If you can’t say it on Twitter in 140 characters, don’t say it!
  • Saying too much often gets us into trouble! Think first before you share a thought; then express it in as few words as possible. This opens up the floor for conversations to be created around what we’ve shared.

‘Never underestimate the power of being underestimated.’ – Tim Fargo

The above text was originally published in ‘Mug and Tweet – Social Communication in the Digital Age’ – available as a download on Amazon.com

Image : Unsplash/Chris Sardegma

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About RichSimmondsZA

Father | Professional Speaker | Top 50 International & Forbes Top 10 African Social Influencer | RuleBreaker and ChangeMaker | Author 5 Night Plan & MugAndTweet Books
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