The best form of leadership is about setting an example, and your followers are waiting for you to start, here are a few pointers on how you can set an example:
- Never refer to Social Media as a waste of time. In fact, it is a time-saver! The sooner everyone gets involved in active social media engagement, the better.
- To maximise your time spent communicating with the broadest public audience possible, spend it on the truly social open platforms like Twitter – instead of within closed ones like Whatsapp.
- Twitter is the key to unlocking the potential of all the other social media platform. Get comfortable with it as soon as you can!
- Twitter is your interactive, real-time CV & personality-profile all rolled into one. If people feel they can’t relate to you, there’s very little chance they will choose to interact with you anywhere else.
- Use a variety of social media platforms to increase your visibility. Not all social media platforms will work for you, but you’ll eventually find your best combination of platforms.
- Share! Share you thoughts daily on Twitter, and as often as you can via your blog. (i.e. a minimum of 1 – 2 posts a week, of 250 – 350 words/post.)
- If you can’t say it on Twitter in 140 characters, don’t say it!
- Saying too much often gets us into trouble! Think first before you share a thought; then express it in as few words as possible. This opens up the floor for conversations to be created around what we’ve shared.
‘Never underestimate the power of being underestimated.’ – Tim Fargo
The above text was originally published in ‘Mug and Tweet – Social Communication in the Digital Age’ – available as a download on Amazon.com
Image : Unsplash/Chris Sardegma