A popular observation states that the connected generation competes for attention and relevance. How, then, do we go about getting this attention and relevance?

• Never overlook the power of simplicity.
• Never believe you are in any way irrelevant.
• Always connect with people.
• Always remember: your driving intention as a leader and person must be to make a difference in the lives of others – and leave them better than you found them.

*This text originally appeared in my book titled Mug and Tweet – Social Communication for the Digital Age.

Photo credit: kozumel / Foter / CC BY-ND