As mentioned in Social Selling (Part One) – What is Selling? The concept of Social Selling is interesting, the next question arises and that is Who is the Customer?
The dictionary defines a customer as follows:
Are the customers only the people who spend their money directly with you or could they also be the people who refer people to you? Could they be as the dictionary says, the people you deal with everyday? Yes I certainly think the people you deal with everyday are your customers, not only the people who spend their money with you.
In the case of brands and in particularly your own brand the value is not only determined by you making a lot of money, but rather by the lives you influence and the way you are able to make people feel about themselves. When you are able to influence people in such a way they see you as valuable and will more than likely refer you to those who will ultimately spend money on your particular product and service. In short everybody is our customer and the days of the targeted hard sell are gone.
In this series we look at the following aspects of Social Selling :
- What are people wanting to buy?
- Self Promotion
- The power of sharing.
- What is the job of the salesperson?
- Marketing and Advertising.
Please let me know what areas you would like me to cover and don’t hesitate to disagree with something I may say.