Social Selling (Part Two) – Who is the Customer?

Screen Shot 2015-05-31 at 11.10.03 AMAs mentioned in Social Selling (Part One) – What is Selling? The concept of Social Selling is interesting, the next question arises and that is Who is the Customer?

The dictionary defines a customer as follows: a person who purchases goods or services from another; buyer;patron. The informal meaning: a person one has to deal with: a tough customer; a cool customer. Who then is your customer in terms of Social Platforms and everyday life for that matter? Social Media is after all just simply another way of networking and connecting with real people.

Are the customers only the people who spend their money directly with you or could they also be the people who refer people to you? Could they be as the dictionary says, the people you deal with everyday? Yes I certainly think the people you deal with everyday are your customers, not only the people who spend their money with you.

In the case of brands and in particularly your own brand the value is not only determined by you making a lot of money, but rather by the lives you influence and the way you are able to make people feel about themselves. When you are able to influence people in such a way they see you as valuable and will more than likely refer you to those who will ultimately spend money on your particular product and service. In short everybody is our customer and the days of the targeted hard sell are gone.

In this series we look at the following aspects of Social Selling :

  • What are people wanting to buy?
  • Self Promotion
  • The power of sharing.
  • What is the job of the salesperson?
  • Marketing and Advertising.

Please let me know what areas you would like me to cover and don’t hesitate to disagree with something I may say.

Photo credit: Matthew Burpee / Foter / CC BY-NC-SA

About RichSimmondsZA

Retired but still Disruptive
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8 Responses to Social Selling (Part Two) – Who is the Customer?

  1. Pingback: Social Selling (Part Three) – What are people wanting to buy? | RichSimmonds

  2. Pingback: Social Selling (Part One) – What is Selling? | RichSimmonds

  3. Pingback: Social Selling (Part Four) – Self Promotion | RichSimmonds

  4. Pingback: Social Selling (Part Five) – The power of sharing | RichSimmonds

  5. Pingback: Social Selling (Part Six) – What is the job of the salesperson? | RichSimmonds

  6. Pingback: Social Selling (Part Seven) – Marketing and Advertising | RichSimmonds

  7. the pain in the ass says:

    I dont think money comes into personal value not unless it is the person for sale. I have encountered many people and referred others to them, who are priceless with there knowledge, compassion etc, yet financially they were not “good”. It’s these people that value cant be determined only by observing the interactions of the customers do you get an idea of their immense ‘personal” wealth ….there value!


  8. the pain in the ass says:

    People sell an idea of themselves and it’s up to others to decide wether they buy it. If they do relations are forged, if not no further interaction needs to take place. Peope who betray what they are not are lready “poor” in personal wealth.


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