WIIFM – ‘What’s in it for me’?

wiifmWhen engaging with people we need to remember the following: ‘What’s in it for me?’

When we ask ourselves this question … Understand that we are all selfish by nature and a choice needs to be made, so that we can act differently and suppress our own egos. Transformation (going beyond your current form) only happens when we make a choice, and the people we engage and interact with are looking to see if we are different from the norm. We all know that some people are takers and others are givers. To effectively engage with others and to build strong relationships, we should always ask ourselves: what have we got to give? How can we contribute positively into the lives of others? Do they need our empathy? Can we listen better, instead of always wanting to give them advice?

When they ask themselves this question … We should understand that ‘trust’ is the real issue, and more than likely people have been ‘used’ in the past or ‘their trust has been abused’. It is our duty to establish trust in the people we engage with and are building relationships with. The authentic answer that they are looking for when they ask the question ‘What’s in it for me?’ is can they trust us? Will we have their best interests at heart or will we be takers instead of givers?

When we are able to show people the value of the engagement with them, they will ultimately show us the value of the relationship with them. That is how we answer the question ‘What’s in it for me?’

Image : instantofflineguru.com

About RichSimmondsZA

Retired but still Disruptive
This entry was posted in LEADERSHIP, Social Communication and tagged , , . Bookmark the permalink.

2 Responses to WIIFM – ‘What’s in it for me’?

  1. Pingback: Selling is Simple … Just sell yourself! | RichSimmonds

  2. Pingback: Connecting or Wasting Your Time? … Social R.O.I. | RichSimmonds

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