In the past few articles we have looked at some of the Nuts and Bolts of a Social Business. Let’s look at a few pointers that need to be in place before you can take your Social Business to the next level.
There are many big corporations who are stating that they are social businesses, by definition however they are not. Stating the intention that you would like to be a Social Business is great, but it is only real action that determines if you are actually social. Do your staff see the business as social and importantly do your customers consider you to be social? It all points back to the involvement of the leadership of the organisation. Are the leadership social with the employees of the company? This does not mean that we are all big friends but rather that we are able to communicate effectively disregarding the old draconian hierarchal models that existed and continue to exist in many organisations. If it is not the leaders decision to be social, the business will never be a social business!
The process of change begins in the minds of the leader. This change needs to be communicated regularly to the individuals within an organisation via thought leadership. I have written two previous articles namely: Thought Leadership – How it works? and #TWOG : Thought Leadership and will assist you with a better understanding of the subject. The thoughts are not only to be shared in the written form, but as part of the normal communication of the leader. When thought leadership is communicated through all channels the culture of the organisation begins to change and to become a social business a lot of the culture needs to change.
More than 70% of your staff are the ‘Connected Generation’
The connected generation has nothing to do with age, but rather the willingness to connect with people using online technology. For a business to be considered as social more than 70% of the staff would need to be part of the ‘connected generation’. This may have sounded high 3 years ago, but today many more people are connected and if they are not connected the question of ‘what are they hiding?’ becomes relevant. As soon as key people within a business are not connected, the authentic question that arises is ‘what are they hiding?’ Should this be the case you may think you are a social business, but you will never be judged as such.
‘ORS’ is part of your business culture
ORS stands for ‘Open , Random and Supportive’ and is explained in more detail in my article When is Leadership ORSome? as opposed to old institutional thinking of ‘Closed, Selective and Controlling’. Social business is about a transformation in business culture, from the leaders to every person within the organisation. It certainly is a challenge and it is the way of the future.
Photo credit: Rosaura Ochoa / Foter / CC BY
Do you recognise some challenges in yourself or your team that need improvement? Email me on firstname.lastname@example.org for more on achieving the balance needed for success in your own life and in the leadership of your organisation.