My brand is very unique – allow me to give you a glimpse into what I do, and potentially what I can do for you.
The RuleBreaker ideal is not about breaking the rules, but rather about disrupting and challenging the status quo. This is not simply for the sake of disruption, but rather recognising the way it should be done and what is intrinsic to human behaviour and universal laws. Take the idea of pension as an example – we expect people to provide for their old age. The reality is that very few people are able to do so and society begins to despise the fact that we need to look after the older generations. Yet universal law instructed us to look after the old and other people who cannot look after themselves.
I am also observing that the term ‘reverse psychology’ could be the actual way things should be done, and what we may be doing normally is actually the reverse of this. My disruptive approach seems to be more in line with natural human behaviour than what has been accepted as modern practice. The reason for the push-back to my ideas is, more often than not, simply the very normal behaviour of defending your comfort zone and what is your own accepted practice, rather than accepting an approach more in line with natural human behaviour.
You need to step outside your comfort zone! As a disruptor, I am merely doing or saying things that many people have thought about, but have never wanted to do or say, for fear of upsetting the status quo. Too many people are afraid to stand out from the crowd, but everyone is unique. As a Rulebreaker and Changemaker, one of the biggest compliments anyone can give me is to say “You are different!”
Effective change can only be made once we have observed and understood why the status quo exists. More often than not the norms exist and have been implemented to suppress normal human behaviour. This is counterproductive and a waste of energy, when in fact a way can be found that will use this natural human energy for better productivity.
It’s time to make some changes, break the rules and challenge the norms. We should be talking and exploring the possibilities in your own situation.