is the spreading of information in support of a cause. It’s not so important whether the information is true or false or if the cause is just or not — it’s all propaganda. The word propaganda is often used in a negative sense, especially for politicians who make false claims to get elected or spread rumours to get their way. In fact, any campaign that is used to persuade can be called propaganda. (Source : https://www.vocabulary.com/dictionary/propaganda)
The interesting fact for me is that propaganda is part of our daily lives, it is the mundane and what we observe as boring that is intrinsically part of our daily lives. The fact is that without boring we would have nothing to compare anything to and therefore nothing would be exciting. If our relationships were always exciting, that would be the standard and ultimately they would become boring. Thus the need to create a base that becomes the measure is important and we are accustomed to this in our everyday lives. Without standard there can be no excitement, and it is this mundane that is the actual connection between us. We trust this mundane not because it is bring but simply because it is consistent. Consistency in our lives is what we search for, it makes us feel comfortable and secure.
Imagine the difference between receiving a gift from your partner or a complete random stranger – the gift from our partners would be exciting and different, whereas the gift from a stranger could be weird and somewhat creepy. This is the real value of propaganda and without it we have no real connection, and therefore we cannot build relationships further or surprise people.
In communication and on social media propaganda is just as important because ‘People don’t want to hear from you unless they’ve heard of you.’ So unless you can create consistency to the point that you become a standard, you really don’t have a channel to funnel through the information that you would really like to reach people with. I suggest you get a program like TweetJukeBox.com that will enable you to keep the lines of communication open, so that you have an established line of communication when you need it.
Please feel free to contact me at firstname.lastname@example.org let’s discuss the possibilities of creating an effective communication solution for yourself, your brand or your organisation.
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