When is the best time to DISRUPT?

screen-shot-2017-01-25-at-12-01-37-amMany people think of disruption as destruction and it certainly can be. However, the real challenge is to ensure that the disruption we are about to introduce will be effective and achieve the results that you may be looking for: which could be to get the attention of the person or to change the way they observe and think about a situation.

Is there a perfect time or when is the best time to disrupt?

Disruption is effective when we know the audience we are dealing with or a least have some idea of who they are and what they are looking for. Thus we would need to know what they are looking for and firstly attend to their needs. If they have found what they are looking for they are more likely to be open to the idea that your disruption will bring. This need may be as simple as recognition or somewhat complex as a question they may be seeking an answer to. If you disregard the person’s need or the need that a group of people may have, your disruption may be seen as destructive.

Regardless of the situation, leadership is always required and that leadership is serving the needs of people. Yes, the disruption that you intend bringing may ultimately help people as change could be necessary, but if you don’t give them what they are looking for, chances are you may be seen as someone who is selfish and who only wants to manipulate the situation for your own gain.

When we are able to understand people and their needs, we can serve them better and the disruption we bring will be for the good of the person or the group we are engaging with and will seldom be seen as a selfish act.

Photo credit: Nebojsa Mladjenovic via Foter.com / CC BY-NC-ND
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About RichSimmondsZA

Father | Professional Speaker | Top 50 International & Forbes Top 10 African Social Influencer | RuleBreaker and ChangeMaker | Author 5 Night Plan & MugAndTweet Books
This entry was posted in LEADERSHIP, Social Communication and tagged . Bookmark the permalink.

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