The Secret Sauce: Working Effectively With B2B Influencers

Good insights and tips on how to navigate the influencer space. Great article Martin

The Blockchain Futurist

As traditional advertising loses is glamor and agencies convince their clients that influencers are the way forward, companies face countless pitfalls in their attempt to target audiences in meaningful ways.

Influencers are a fickle bunch. You can never really know how valuable they are until you pay them; their reputation relies on word-of-mouth recommendations rather than hard evidence, and there are too many charlatans out there trying to raise their klout with fake followers and inflated likes and shares.

How Should B2B Businesses Engage With Influencers?

First of all, lets cut the crap. Most influencers aren’t influencers. It’s called endorsement if you get paid for it. At least the tax code says so. A famous “influencer” talking up a perfume or underwear brand in exchange for cash is nothing else but celebrity endorsement. End of story.

True influencer marketing is much more subtle. It happens often without payments changing hands. I…

View original post 1,002 more words

About RichSimmondsZA

Retired but still Disruptive
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s