Category Archives: Social Communication

Does FaceBook make people stupid?

I am sure FaceBook does not make you stupid, but the level of intelligence is the world must be at an all-time low. The Facebook value proposition is that it helps you connect and share with people in your life. … Continue reading

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Who are you really? … The self-appointed Mentee

It was early in 2011 when I first heard about Twitter and after much deliberation, I joined Twitter in May 2011 without a single strategic goal, other than to try and understand what all the hype was about. Fortunately, I … Continue reading

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The secret of Excellence = Consistency

More often than not I meet people and they ask a simple question ‘How can I achieve success?’ The answer is even simpler: ‘We are what we repeatedly do’. This is part of the famous quotation by Aristotle and the … Continue reading

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Top 50 Digital Marketing Influencers 2019

Thank you @AwarioApp it is an honour to be listed amongst the Top 50 Digital Marketing Influencers With the help of social media data, Awario identified the biggest digital marketing influencers as of the beginning of 2019. Dive right in … Continue reading

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Working with Influencers

Every brand has a certain personality and some brands have even adopted a specific way of communicating with people. The challenge is finding a connection with people and this is where the influencer can play a direct role, potentially connecting … Continue reading

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Disruption in Customer Engagement and Influencer Marketing

We all want to increase our sales and make more money, but traditionally we used advertising to get the message out to the people. No one cared what the actual response was, it was all about the bottom line and … Continue reading

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Your wife thinks you’re an A-Hole too!

I have worked with many people in my life and believe me, for every A-hole that I have met and gotten to know a bit better, I can assure you their wives or partners share my opinion. I am sure … Continue reading

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The value of Word of Mouth

Your opinion matters and you will often get asked if you can recommend a product, service or restaurant for example. The reason this happens is that we have many options and we would rather try something that is recommended, rather … Continue reading

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Emotional Validation

I just had a really interesting meeting with a new associate. They mentioned the need to always make the correct impression regardless of what is really happening in our lives. Yes, whether things are great or our lives are falling … Continue reading

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Companies, Value & Personal Brands

More than 15 years ago, business guru Tom Peters and other consultants first suggested the concept of the personal brand. The concept was laughed at and scorned by conventional business, and big brands believed that the power was with the … Continue reading

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