Tag Archives: digital

The Future of Digital Marketing

This is the time of the year when everyone makes predictions and asks questions about the next year. I have just been invited to give a Keynote in Nigeria and I have been asked to share my thoughts on what … Continue reading

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Marketing – CONTENT Engagement, Entertainment and Experience

Content marketing is a hot topic and much energy is spent on this topic, it gets included into the predictions for the future and that creates hype and confusion amongst communicators and strategists not only in the social media space … Continue reading

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When Social Media goes wrong …

The term Social Media is widely used, but has anyone wondered why Social Media is there in the first place? The term Social Media consists of two words, Social and Media so lets look at the dictionary meaning for these … Continue reading

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