Tag Archives: Influence

Working with Influencers

Every brand has a certain personality and some brands have even adopted a specific way of communicating with people. The challenge is finding a connection with people and this is where the influencer can play a direct role, potentially connecting … Continue reading

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Disruption in Customer Engagement and Influencer Marketing

We all want to increase our sales and make more money, but traditionally we used advertising to get the message out to the people. No one cared what the actual response was, it was all about the bottom line and … Continue reading

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Disrupting Thought Leadership

Is there anything that is not disrupted today? We understand that technology is in a constant flux, and disruption around technology is the norm that causes innovation and new products to be developed. Hold on- but is this article not … Continue reading

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Where are we? What happened to what we know?

Traditional authoritarian systems are losing power, faster than we are understanding what is happening. I will try to explain what I am sensing, so that together we can try to figure out how we should be changing. Lets look at … Continue reading

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Influence vs Importance

Influence: the ability to drive action. eg. when you share something on social media (or real life!), people respond. Importance: is about the way you think about yourself. Self-important people will tweet about themselves in self-promoting content-shares etc. Their intention … Continue reading

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