Tag Archives: Marketing
Working with Influencers
Every brand has a certain personality and some brands have even adopted a specific way of communicating with people. The challenge is finding a connection with people and this is where the influencer can play a direct role, potentially connecting … Continue reading
Disruption in Customer Engagement and Influencer Marketing
We all want to increase our sales and make more money, but traditionally we used advertising to get the message out to the people. No one cared what the actual response was, it was all about the bottom line and … Continue reading
The value of Word of Mouth
Your opinion matters and you will often get asked if you can recommend a product, service or restaurant for example. The reason this happens is that we have many options and we would rather try something that is recommended, rather … Continue reading
The Future of Digital Marketing
This is the time of the year when everyone makes predictions and asks questions about the next year. I have just been invited to give a Keynote in Nigeria and I have been asked to share my thoughts on what … Continue reading
Business Case for Social Media
It’s the end of 2014 and most of the popular social media platforms have been around for more than 7 years now, yes more than 7 years – that is longer than most companies have as a strategic long term plan, … Continue reading
Word of Mouth – How it works
Everybody knows that word of mouth is your best advertising, but how does it actually work? When will people talk about you, your product or your service? What makes you different? Conventional wisdom says that if you have an outstanding … Continue reading
