Tag Archives: Marketing
The Future of Digital Marketing
This is the time of the year when everyone makes predictions and asks questions about the next year. I have just been invited to give a Keynote in Nigeria and I have been asked to share my thoughts on what … Continue reading
Business Case for Social Media
It’s the end of 2014 and most of the popular social media platforms have been around for more than 7 years now, yes more than 7 years – that is longer than most companies have as a strategic long term plan, … Continue reading
Word of Mouth – How it works
Everybody knows that word of mouth is your best advertising, but how does it actually work? When will people talk about you, your product or your service? What makes you different? Conventional wisdom says that if you have an outstanding … Continue reading
