Tag Archives: Marketing

The Future of Digital Marketing

This is the time of the year when everyone makes predictions and asks questions about the next year. I have just been invited to give a Keynote in Nigeria and I have been asked to share my thoughts on what … Continue reading

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Business Case for Social Media

It’s the end of 2014 and most of the popular social media platforms have been around for more than 7 years now, yes more than 7 years – that is longer than most companies have as a strategic long term plan, … Continue reading

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Word of Mouth – How it works

Everybody knows that word of mouth is your best advertising, but how does it actually work? When will people talk about you, your product or your service? What makes you different? Conventional wisdom says that if you have an outstanding … Continue reading

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Twitter Marketing Funnel Amplification

I want to take this opportunity to introduce you to our Amplification service. What is Social Media Amplification and how does it assist your marketing efforts? Amplification is the increasing of an awareness campaign, with the assistance of social media … Continue reading

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