Tag Archives: social business

Companies, Value & Personal Brands

More than 15 years ago, business guru Tom Peters and other consultants first suggested the concept of the personal brand. The concept was laughed at and scorned by conventional business, and big brands believed that the power was with the … Continue reading

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4 Steps to better Social Media Marketing

Social media has changed the way we communicate and has definitely made communication more informal. Communicating well and receiving the impact you are looking for depends on four key factors: Leadership – this is the one business ‘idea’ are you … Continue reading

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Social Media and Social Business – The Challenge

The world is talking about Social Business … In fact, next week I will be attending a Social Business Conference. I have previously described Social Business as a business where more of its employees are engaged in Social Activities, (not … Continue reading

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Connecting or Wasting Your Time? … Social R.O.I.

A few days ago I wrote an article titled Are we actually CONNECTED or are we just being Social? and subsequently I have had many discussions around the topic. Everyone I have connected with agrees that it is no longer sufficient just … Continue reading

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Social Business (Part Eight) – Planning for a Social Business

In the past few articles we have looked at some of the Nuts and Bolts of a Social Business. Let’s look at a few pointers that need to be in place before you can take your Social Business to the … Continue reading

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Social Business (Part Seven) – Advertising on Social Media

The big question is, how effective is advertising on Social Media? What we notice about life itself is that the days of hard selling are definitely over and we are fact becoming a relational business world. Or in terms of … Continue reading

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Social Business (Part Six) – Employee Advocacy and External Engagement

In the past five articles we looked at the practicalities of being a Social Business we covered the following topics: What is a Social Business?  The Integration of Social with Digital A Multi Year Digital Strategy and Executive, C-Suite and Board Participation. We will now look at practical ways … Continue reading

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Social Business (Part Five) – Executive, C-Suite and Board Participation

A social business is the future and will ensure that you stay competitive in today’s changing world. Not only will you stay competitive you will be less likely to be disrupted by trends as you will more than likely be … Continue reading

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Social Business (Part Four) – A Multi Year Digital Strategy

Social Business is not a plan or a strategy, it’s a way of life. Life is all about relationships and if it’s your intention to be a Social Business, then you need to forget the strategy and concentrate solely on … Continue reading

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Social Business (Part Three) – The Integration of Social with Digital

The theme of integrating social with digital is so often used and misunderstood. Many people simply think that social is about social media and to them it’s obviously on a digital platform, so to them it is a question about … Continue reading

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