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Tag Archives: Strategy
So you’re trending… now what?
In social media, people love to work until they get something to trend. In fact, it almost seems like a measure of success. However when things trend everyone gets excited and then does nothing further. Strange but true, and this … Continue reading
Social Media strategy is DEAD
Yes the days of the Social Media strategy are over. And if you don’t already have a Social Media strategy there is no need to fret, social media strategies are no longer needed. Social media is no longer a buzzword … Continue reading
Social Media – The Litmus test for companies.
People often ask me: When is Social Media most effective in companies? It’s not about how effective the strategy is, how emotionally intelligent the staff are, how valuable the content is, how many followers you have or how effectively you … Continue reading
When Social Media goes wrong …
The term Social Media is widely used, but has anyone wondered why Social Media is there in the first place? The term Social Media consists of two words, Social and Media so lets look at the dictionary meaning for these … Continue reading
Posted in Social Communication
Tagged digital, mass media, propaganda, social media, Strategy
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What makes a good Social Media Individual / Team?
We often get asked what makes a great social media individual / team or brand? It all starts with what is your intention … Is your intention to sell to people, is the platform going to be all about you … Continue reading
