Tag Archives: Strategy

So you’re trending… now what?

In social media, people love to work until they get something to trend. In fact, it almost seems like a measure of success. However when things trend everyone gets excited and then does nothing further. Strange but true, and this … Continue reading

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Strategic Listening

The more ideas you have, the more you will stimulate your own thinking and the thinking of all the people you come into contact with. The real key is to always be on the look-out for ideas – new and … Continue reading

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Social Media strategy is DEAD

Yes the days of the Social Media strategy are over. And if you don’t already have a Social Media strategy there is no need to fret, social media strategies are no longer needed. Social media is no longer a buzzword … Continue reading

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Social Media – The Litmus test for companies.

People often ask me: When is Social Media most effective in companies? It’s not about how effective the strategy is, how emotionally intelligent the staff are, how valuable the content is, how many followers you have or how effectively you … Continue reading

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When Social Media goes wrong …

The term Social Media is widely used, but has anyone wondered why Social Media is there in the first place? The term Social Media consists of two words, Social and Media so lets look at the dictionary meaning for these … Continue reading

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What makes a good Social Media Individual / Team?

We often get asked what makes a great social media individual / team or brand? It all starts with what is your intention … Is your intention to sell to people, is the platform going to be all about you … Continue reading

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