Tag Archives: Trust

WIIFM – ‘What’s in it for me’?

When engaging with people we need to remember the following: ‘What’s in it for me?’ When we ask ourselves this question … Understand that we are all selfish by nature and a choice needs to be made, so that we can … Continue reading

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Trust … When I trust you, you might trust me!

When we look at leadership across the world and start to analyse what is happening, invariably we will conclude that there is a ‘trust deficit’. This simply means there is a complete lack of trust between the so-called leaders and the … Continue reading

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The ART of Listening … Leading and Selling

When we say we listen, are we listening to engage or are we listening to understand? Let’s look at the difference between the two: Listening to Engage is typical of what a salesperson would do and in today’s more emotionally … Continue reading

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Social Media – The Litmus test for companies.

People often ask me: When is Social Media most effective in companies? It’s not about how effective the strategy is, how emotionally intelligent the staff are, how valuable the content is, how many followers you have or how effectively you … Continue reading

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